Target main-shoppers by advertising in Asda Magazine, and reach 5.9m readers monthly. Readers of this 100 page magazine account for 60% of total instore spend, and 92% of readers have bought or intend to buy a product as a direct result of it being featured. Used in the past by P&G, Unilever & Kellogg's, options include advertorials, sponsorships and bespoke creative solutions.