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Home > Search For Ideas > Idea of the Week > Idea of the Week Archive > Sponsorship of the Ricoh Arena Car Parks
Sponsorship of the Ricoh Arena Car Parks

Reach 1.1 million annual visitors to Coventry’s Ricoh Arena with sponsorship of their 3 car parks. This brand new opportunity will reach consumers attending events at the venue; a premier destination for exhibitions, conferences, concerts and sporting events. A multitude of opportunities exist to encourage brand connection; from experiential and outdoor, to long term partnerships.

Wrap the attendants box with a message for a new product or service or to raise brand awareness, wrap the barriers that are in situ for entry and exit. Create an experiential zone within a carpark for you to engage with the audience through experiencing the brand (i.e a tyre brand could offer tyre pressure checks) this could encourage brand connection.  Branding and advert to be placed in our carpark booklet which goes out to 1500 CCFC members.  Billboards advertsing facing main A444.

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