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@ digital audience - OOH 6 sheet national opportunity

Provided by Streetbroadcast
Target audiences visiting stores such as Curry's, Comet, Dixons, Carphone Warehouse and The Link - highstreet/retail parks

Tell us about the Opportunity / What is it?

Streetbroadcast, position OOH 6 advertising display units 2.5 - 3 metres above the ground for outstanding visibility. The displays are never blocked by pedestrians and passing traffic and have been ranked no.1 for effectiveness by POSTAR, the OOH audience measuring authority. Streetbroadcast have sites both on the roadside and at destination shopping locations - shopping centres, retail parks and leisure and entertainment parks. The contemporary displays have international patent's and guarantee an outstanding communication opportunity.

What is the Marketing Objective?

Targeting audiences who want to purchase electrical goods, white goods, gifts such as cameras and mp3 players and mobile phone products. This audience shop with a purpose, they know what they want but shop around for the best price

How does it work?

Consumers interact with the medium as motorists, passengers or pedestrians. Several research studies have been conducted examining the strength of the product using pre and post awareness research, it resulted in a 471% increase in ad awareness. The product situated on lampposts is the perfect vehicle to house information, a natural delivery mechanism. Eye-tracking research conducted concluded that our displays are 2.5 times more effective than bus shelter & free standing units.

Who's used it in the past?

Canon used panels in proximity to Comet and Curry's to advertise their personal camera printer pre-christmas. Apple have also use panels by the roadside and at destination locations during a recent branding campaign. T-mobile, Orange, Samsung, Motorola, 3 Mobile, Vodafone and Nokia all booked sites close to phone outlets such as carphone warehouse and the link.

Features / Benefits

Improve the efficiency of your OOH investment. Targeted campaign with no wastage, communicated to your desired audience. The most efficient 6 sheet contacts - Source POSTAR. High quality OOH displays. Every panel is head on, delivering maximum impact. Clutter free above head height. Setting 6 sheets to fit your needs. With every package booked over £30,000 a 10% contribution to pre & post awareness research is guaranteed. We will also run and commission the research on your behalf whilst working with you. Outstanding @ communication.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsResearch suggets a 471% incresase in ad awareness!
25 - 34
35 - 44
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITY
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