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@ young families audience - OOH 6 Sheet national opportunity

Provided by Streetbroadcast
Target audiences who need to purchase for babies, young children and their family

Tell us about the Opportunity / What is it?

Streetbroadcast, position OOH 6 advertising display units 2.5 - 3 metres above the ground for outstanding visibility. The displays are never blocked by pedestrians and passing traffic and have been ranked no.1 for effectiveness by POSTAR, the OOH audience measuring authority. Streetbroadcast have sites both on the roadside and at destination shopping locations - shopping centres, retail parks and leisure and entertainment parks. The contemporary displays have international patent's and guarantee an outstanding communication opportunity

What is the Marketing Objective?

Target those with young families both on the highstreet and at destination locations. They visit stores such as Toys ' r ' us and Mothercare.

How does it work?

Consumers interact with the medium as motorists, passengers or pedestrians. Several research studies have been conducted examining the strength of the product using pre and post awareness research, it resulted in a 471% increase in ad awareness. The product situated on lampposts is the perfect vehicle to house information, a natural delivery mechanism. Eye-tracking research conducted concluded that our displays are 2.5 times more effective than bus shelter & free standing units.

Who's used it in the past?

Barbie (Mattel) used the sites pre-Christmas to launch latest toys. Fox and Buena Vista used the sites to advertise latest DVD releases, for example, the Incredibles and robots. Walt Disney targeted this audience promoting their resorts.

Features / Benefits

Improve the efficiency of your OOH investment. Targeted campaign with no wastage, communicated to your desired audience. The most efficient 6 sheet contacts - Source POSTAR. High quality OOH displays. Every panel is head on, delivering maximum impact. Clutter free above head height. Setting 6 sheets to fit your needs. With every package booked over £30,000 a 10% contribution to pre & post awareness research is guaranteed. We will also run and commission the research on your behalf whilst working with you. Outstanding @ communication.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReseach suggests a 471% incresase in ad awareness!
0 - 9
25 - 34
35 - 44
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITY
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