This idea is archived

2008 European Capital of Culture - The Ultimate Media Package

Provided by Liverpool Daily Post & Echo / Echo Outdoor
A multi media package in place to effectively target and capitalise on the estimated 2 million additional visitors to Liverpool.

Tell us about the Opportunity / What is it?

LIVERPOOL - THE EUROPEAN CAPITAL OF CULTURE 2008. A full multi media offering, targeting the key UK city for 2008 which is Liverpool. An additional 2 million visitors are expected to visit Liverpool during the Culture Year.

What is the Marketing Objective?

Brand awareness, high frequency, quick and simple execution.

How does it work?

This is a multi-platform package that offers a seamless execution of press, online, inserts, taxi livery, and outdoor streetive furniture.

Who's used it in the past?

The Ultimate Culture Package is a new initiative - watch this space for updates

Features / Benefits

The ultimate multi media package that provides penetration levels that any single media owner can only dream about. We are able to execute this package in one single call. This ability to capitalise on the European Capital of Culture is totally unique, providing any brand with the opportunity to communicate with our audience 24 hours a day, 7 days a week.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMass market
25 - 34
35 - 44
Female
Male
AB
ABC1
LOCAL MEDIA / REGIONAL
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBUILD AWARENESS
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