360 degree channel sponsorship of 'Kisstory' from Kiss FM
Provided by Bauer Media
Engage with a young and influential audience as channel partner of one of the most popular dance radio sub-brands in the UK.
Tell us about the Opportunity / What is it?
Over the last 3 years, the audience for KISS FM UK's 1 hour Kisstory show has doubled to 1.3m listeners per week; Kisstory is the most listened to show via the mobile app and online player. Along with on-air audience growth, #KISSTORY trends across the UK on twitter during the show, the Kisstory clubnight at IndigO2 sells out every month and the clubnights now run in Ibiza & across the UK. The Kisstory brand has also been extended onto Kiss TV with a strand of programmes and branding of old skool tracks, and a brand new 24/7 Kisstory radio channel was launched on Freeview.
What is the Marketing Objective?
An opportunity to associate with one of the most popular radio sub-brands in the UK - Kisstory sponsorship gives partner brands access to a heavily engaged, passionate audience across radio, TV, online, social media, mobile and events.
How does it work?
KISS will work together with you to craft a brand association across all Kisstory touchpoints to build awareness and engagement with the audience.
Who's used it in the past?
Kisstory has never had a full channel sponsor before, so the opportunity is there for a long term partnership and association.
Features / Benefits
A full Kisstory channel partnership for 3 months reaches 8.62m radio listeners, 3.7m TV viewers, 40,000 event goers and delivers 2.5m online impressions and 1.5m mobile impressions.