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500,000ABC1 's in one place at the UK's biggest consumer event

Provided by Single Market Events Ltd
The British International Motor Show is returning to London after 30 years in Birmingham - delivering a huge new audience

Tell us about the Opportunity / What is it?

This summer get your brand in front of 500,000 ABC1 consumers at The British Motor Show. The event, which is timed to coincide with the start of the school summer holidays, is being designed as a family day out and is being targeted at both motoring enthuiasts and those who purchase cars as a lifestyle choice. The Show has a number of focal features which include an all action Motor Theatre, an awesome 4x4 off road experience entitled 'Adventure Island' and even it's own 10 night concert series, produced by Live 8 promoter Harvey Goldsmith - The Sunday Times Dock Rock!

What is the Marketing Objective?

The British International Motor Show provides the perfect opportunity to create brand awareness, lead generate, sell and launch products, conduct market research and generate press attention.

How does it work?

This event only happens every two years and with this year's injection of style, glamour and excitement it is set to be the most exciting Motor Show in a generation. BMW's first appearance at the show in six year's, 6 global and 3 European launches ensure all eyes are on it! Open from 9.30 am - 9pm daily and with ticket prices starting at just £8 ,a big push to workers in Canary Wharf with a £5 afer 5pm initiative - no stone has been left unturned. A first for Motor Show's are the Dock Rock concerts with 10 acts like A-ha, Roxy Music etc .

Who's used it in the past?

In addition to nearly all major motor manufacturers like BMW, Ford, Vauxhall, Mercedes, Aston -Martin etc the show has been beneficial to many lifestyle brands such as American Express, npower and Virgin Atalantic - all of whom wanted to reach this huge lucrative audience in an environment with a long dwell time. This year's show is sponsored by Lloyds TSB Insurance who will be using the event for a variety of reasons including data capturing of motor insurance renewal dates and raising awareness of their range of products.

Features / Benefits

This is the only UK event to give you exposure to 500,000 consumers who are likely to have at least a 4 hour dwell time at the event. Sponsorships will expose you to naming and branding rights, huge sampling, sales and data capture opportunities. You may also benefit from exposure within elements of our £3.6m marketing campaign as well as potential coverage within anticipated £10m worth of press coverage. Inclusion in the 120 page colour show guide distributed with a full run of the Evening Standard and much more.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details500,000 ABC1's over 12 days!
LocationTimingsMarketing ObjectiveOpportunity Type
London18 Jul 06 - 30 Jul 06BUILD AWARENESSDIRECT MARKETING
EXPERIENTIAL
PUBLIC RELATIONS
SAMPLING
SPONSORSHIP / ARTS
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