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Advertise in Fair-trade issue of Green Kids Magazine

Provided by Green Kids Publishing Ltd
Green Kids Publishing publish an environmentally focused magazine distributed free to school children aged 5-11 years old.

Tell us about the Opportunity / What is it?

Green Kids Magazine a new social and environmentally focused magazine tackling the issues facing the world today in a unique and creative fashion by looking through the eyes of its audience of children aged 5-11. Green Kids Magazine aims to provide information to children about the effects our current lifestyles are having on the planet and show them how they can help to preserve the planet for their future enjoyment. The Fair-trade issue addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers.

What is the Marketing Objective?

Build brand awareness and target those hard to reach age group (5-11 year olds).

How does it work?

Working alongside Eco Schools, the Government initiative through Keep Britain Tidy the first issue was delivered to 163 schools and distributed to over 23,500 Teachers and Children. The fair-trade issue is estimated to be distributed to 150,000 copies throughout the UK. Advertising opportunities include display ads, recipe sponsorship, competitions and DPS (double page spread). This advertising package covers 6 issues of Green Kids Magazine.

Who's used it in the past?

This is a media first opportunity.

Features / Benefits

-With over 173 schools already signed up, the first edition was distributed to 23,763 pupils. -This is a great opportunity for a sponsor to associate their brand with the environment and to target those hard to reach market. -The fair-trade issue will have 150,000 copies distributed across UK Schools. -Opportunity to advertise in a unique and environmentally focused magazine.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k150,000 magazines distributed across UK schools
0 - 9
10 - 15
Both
Kids HH
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
London, South03 Dec 10 - 03 Jan 11BUILD AWARENESS
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