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Advertise in flight with Europes No.1 rated in-flight network

Provided by Brand Connections Global
Reach your target consumers for extended periods when and where they are most receptive, in travel and leisure environments.

Tell us about the Opportunity / What is it?

After three years in the US, the No. 1 rated in-flight network has come to Europe! Utilized by 8 of the top 10 US advertisers including AT&T, Verizon, GM, Ford, Sony, P&G and Unilever, our in-flight network has been exhaustively researched and consistently delivers industry leading recall and increase to purchase intent. We achieve this by providing our advertisers 1) category exclusivity 2) in a captive environment 3) for an extended period of time. Select a Pan European or Country Specific package and reach a potential audience of up to 80 million travellers Worldwide.

What is the Marketing Objective?

Reach your target consumers for extended periods when and where they are most receptive, in travel and leisure environments...

How does it work?

A combination of two innovative media formats are available; either working together to engage and inform the passenger, or alternatively used independently as a high impact media opportunity. Seatback tray tables display your brand messages, creating immediate brand awareness, presented on a CareCover laminate to protect the surface area. Overhead Locker Billboards enable your brand to dominate the cabin, commanding immediate attention. Used together, or in isolation these media reach a consumer for almost 2 hours in a captive environment with no competitors.

Who's used it in the past?

Sony, Unilever, P&G, Johnson and Johnson, Microsoft and Vodaphone are a few of the companies who have utilised our media. "One of the most creative media platforms I have ever used" - VP, McCann Erickson

Features / Benefits

Over the past 3 years more than 8600 consumers have been surveyed and the results are consistently stellar in that more than 87% of consumers recall the advertisement and of those who recall the message, purchase intent has increased by an average of 26%. According to Vodaphone research conducted in July /Aug 2009 41.8% of passengers recalled the ad without being prompted rising to 81.8% once prompted. Purchase intent amongst these passengers increased by 26% with 59% of passengers stating that they strongly liked the airplane tray table advertisements.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kUp to 80 Million frequent travellers across Europe
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
OUTDOOR / TRANSIT MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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