Experiential opportunities in UK Town Centres
Provided by Access Point
Access to thousands of consumers in a retail environment; for sampling, brand awareness, product launch and lead generation.
Tell us about the Opportunity / What is it?
Local and national brands have found the increased space and footfall that Town and City Centres have to offer the ideal position for product launches, customer acquisition and experiential activity. Product placement events within town and city centre locations provide shoppers with an exciting experience and are hugely popular with consumers, as well as providing extensive social media potential for further enhancement of your brands message. Booking an outdoor promotional event with Access Point is cost effective and can deliver an impressive ROI with instant feedback.
What is the Marketing Objective?
Companies and brands within all industries are now working harder than ever to ensure their products and services stand out by providing an attractive and memorable experience as part of their marketing mix. Experiential marketing within Town and City Centres can increase awareness of a product or brand, encourage trial, generate leads and even provide instant sales. Extensive social media potential can increase the longevity and impact of your campaign.
How does it work?
We have hundreds of Town and City Centre locations available for a range of activities and can specifically target destinations for demographics, footfall and visibility. Our specialist team organise specific site locations within the town to ensure you can make the most of each promotion. With your eye catching display and fully trained brand ambassadors we can provide a very cost effective marketing method with proven ROI's; whether your objectives is sales generation, brand exposure or new product launch. We can also recommend experienced staffing agencies if required.
Who's used it in the past?
A huge number of brands have used promotional marketing in Town and City Centres, including Sainsbury's, Mini, Guide Dogs, Coca Cola, NHS and Cats Protection to name just a few. Many independent companies have also benefitted.
"Sainsbury's used this approach to great effect in its 'Live Well For Less' campaign. Brand Ambassadors were on hand to entice consumers with healthy snack samples & to demonstrate affordable & accessible recipes. The experience, which reached 60,000 households, was supported with children's activities & shared on Facebook." Because Brand Experience.
Features / Benefits
Mass exposure to thousands of local customers. Cost effective marketing within a community and retail environment. Fantastic brand awareness and lead generation. Opportunity to connect directly with customers. Generate immediate interest and feedback. Encourage trial. Huge social media potential. Choice of locations nationwide. Highly visible site locations. Ability to measure effectiveness & ROI. Easy booking process. Experienced account managers.