Experiential opportunities in UK Town Centres

Provided by Access Point
Access to thousands of consumers in a retail environment; for sampling, brand awareness and lead generation.

Tell us about the Opportunity / What is it?

Local and national brands have found the increased space and footfall that Town and City Centres have to offer are the ideal position for product launches, customer acquisition and experiential activity. Product placement events at these locations provide shoppers with an exciting experience and are hugely popular with consumers, as well as providing extensive social media potential for further enhancement of your brands message. Booking an outdoor promotional event with Access Point is cost effective and can deliver an impressive ROI with instant feedback.

What is the Marketing Objective?

Companies and brands within all industries are now working harder than ever to ensure their products and services stand out by providing an attractive and memorable experience as part of their marketing mix. Experiential marketing within Town and City Centres can increase awareness of a product or brand, encourage trial, generate leads and even provide instant sales. Extensive social media potential can increase the longevity and impact of your campaign.

How does it work?

We have hundreds of Town and City Centre locations available for a range of activities and can specifically target destinations for demographics, footfall and visibility. Our specialist team organise specific site locations within the town to ensure you can make the most of each promotion. Whether your objectives is sales generation, brand exposure or new product launch promotions at a town or city centre can provide effective ROI and instant feedback. We can also recommend experienced staffing agencies if required.

Who's used it in the past?

A huge number of brands have used promotional marketing in Town and City Centres, including Sainsbury's, Mini, Guide Dogs, Coca Cola, NHS and Cats Protection to name just a few. Many independent companies have also benefitted.

Features / Benefits

Mass exposure to thousands of local customers Cost effective marketing within a community and retail environment Fantastic brand awareness and lead generation Create connections between your brand and customers Huge social media potential Choice of locations nationwide Highly visible site locations Ability to measure effectiveness & ROI Easy booking process Experienced account managers

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAccess to thousands of shoppers
All adultsBoth
All
OUTDOOR / AMBIENT
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSEXPERIENTIAL
SALES PROMOTION
SAMPLING
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