Promotional marketing solutions at Wickes stores across the UK

Provided by Access Point
Get effective brand exposure to small business owners, trade customers and DIY-ers at Wickes stores nationwide.

Tell us about the Opportunity / What is it?

You can place your brand message in around 200 Wickes DIY stores nationwide for national, regional or locally targeted campaigns. In-store face to face marketing events are a great opportunity to increase brand awareness, capture client data and can even generate instant sales. Promotional sites at Wickes stores are available internally in the store, usually in the entrance or exit areas and in significant demonstration areas in the car park for larger or external events. This is a great opportunity to target the harder to reach male audience and small business owner.

What is the Marketing Objective?

Product placement events offer an opportunity to increase sales, to launch or build awareness of a product and to generate reliable leads. Booking a promotional event at Wickes is easy and cost effective and is proven to have great results. Events can include purchasing incentives to increase the longevity of the campaign and an easily measurable ROI. This is a pro-active marketing opportunity perfect for targeting the harder to reach male audience, encouraging trial of a product and ultimately to increase sales through an enhanced brand experience.

How does it work?

Face to face marketing enables brands to be brought to life in a retail environment. An eye-catching display and a trained professional promoter will generate leads and brand awareness. Suitable Wickes stores can be specifically targeted for demographics, footfall and location. Exhibition space is available internally or in the car park depending on the store. Events can include purchasing incentives to further increase the ROI measurability. Our experienced team will help you from the initial idea through to location and demographic selection.

Who's used it in the past?

A large number of brands have used promotional marketing at Wickes stores in the past. Categories include conservatories, solar, vehicle sales, insurance and banking; with national, regional and local companies benefitting from successful campaigns at Wickes. "We are more than pleased with the results we obtained - direct sales and showroom activity. We are looking to do this once a quarter. Our account manager has been very helpful by ensuring a smooth process whilst booking Wickes venues for us across the United Kingdom." Marketing Manager, Thames Motor Group

Features / Benefits

As a proactive marketing tool, face-to-face promotions are a highly cost effective way to place your company and your product / service right to the heart of decision making within a retail environment. Proven to raise awareness and generate sales, this kind of field marketing also gives you the opportunity to gain instant feedback from your target market, capture data for future sales opportunities and monitor response for accurate ROI. Our flexible booking process allows for daily, weekly and longer term bookings at the best possible cost.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAdults aged 25+ C1C2D audience Wickes customers
25 - 34
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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