Increase sales with face-to-face promotions in The Co-Operative

Provided by Access Point
Effectively communicate your brand message locally with experiential/ promotional events at Co-Operative Group food stores.
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Tell us about the Opportunity / What is it?

With the largest geographical spread of supermarkets across the UK, the Co-Operative serve over 15m customers every week. This is a fantastic opportunity to get your product / service in front of Co-Op customers with an experiential promotion. This form of marketing is extremely cost effective and delivers an impressive ROI. Face to face marketing enables brands to be brought to life within a buying environment, increasing brand loyalty and demand. Over 900 Co-Operative Group food stores are available across the UK for national, regional or locally targeted campaigns.

What is the Marketing Objective?

Excellent opportunity to increase sales, to build awareness of product or brand and to generate qualified leads. We are offering a pro-active promotional opportunity, bringing all the face-to-face and experiential marketing benefits including enhancing the product / brand profile, encouraging trial of a product, generating interest and ultimately increasing sales.

How does it work?

Stores can be specifically targeted for location, footfall and demographics in a choice of city, convenience, main stream or premium Co-Op stores. We have specific promotional sites within each venue to ensure our clients can make the most of each promotion. An eye-catching display and a trained professional promoter will generate leads and ultimately will lead to an increase in sales and brand awareness. Exhibition space is available internally at the store entrance or exit, or even in the car park depending on the store location.

Who's used it in the past?

Brands that have used promotional marketing within Co-operative stores include Sky, Venture Portraits, Eon Energy, Marie Curie, RAC and Everest to name just a few. Many local companies have also benefitted from this style of marketing. "Hidden Hearing have been working with Access Point to conduct promotional marketing activities to fulfil lead generation & experiential campaigns across Britain. The teams are always helpful & friendly to work with & this form of marketing compliments our need to generate consumer interest for our services and products." Hidden Hearing Ltd.

Features / Benefits

Experiential promotions at Co-Operative stores can generate immediate interest in a product or service and can encourage a shopper to purchase within hours of first contact. As a proactive marketing tool promotions are a highly cost effective way to place a product or service right to the heart of decision making within a retail environment. It will also give you the opportunity to gain instant feedback from your target market, with brand loyalty being encouraged by providing a quality customer experience.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAdults, aged 25+ C1C2D audience
All adultsFemale
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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