Gain Sales & Awareness - Experiential Events at Shopping Centres

Provided by Access Point
Promote your brand at UK and Ireland shopping centres with an experiential or promotional event seen by thousands of customers

Tell us about the Opportunity / What is it?

Experiential marketing events are designed to increase brand awareness, encourage trial and ultimately help sell products. Access Point offer advertising opportunities to reach consumers within a retail environment in a choice of over 600 shopping and leisure venues nationwide to generate quality sales leads & raise brand awareness with an eye-catching display.

What is the Marketing Objective?

Experiential brand events create a closer bond between the consumer and the product through a fun and memorable experience. Arranging a promotional marketing space within a high profile shopping or leisure venue provides an opportunity to build awareness and enhance the product / brand profile. Encouraging trial of a product can generate interest and ultimately increase sales, with brand loyalty being encouraged by providing a quality customer experience.

How does it work?

Whether it is for experiential, consumer awareness, product launches, road shows or short term retailing; we will help you from the initial idea through to location and demographic selection. Shopping venues can be targeted specifically for demographics, footfall and location. We can organise specific sites and locations to ensure our clients can make the most of each promotion.

Who's used it in the past?

Brands that have successfully promoted include the NHS, Sky, Venture Portraits, Everest, Virgin Activ, Marie Curie, Goodyear, Seat and Mercedes to name just a few. Many independent and smaller local companies have also benefitted.

Features / Benefits

Instant feedback on campaigns Generate new leads Build relationships between brands and consumers Create memorable experiences Raise brand awareness through OOH

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAccess to thousands of shoppers, All genders.
All adultsFemale
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service