Gain Sales & Awareness - Experiential Events at Shopping Centres
Provided by Access Point
Promote your brand at UK and Ireland shopping centres with an experiential or promotional event seen by thousands of shoppers.
Tell us about the Opportunity / What is it?
Experiential marketing events are designed to increase brand awareness, encourage trial and ultimately help sell products. Access Point offer advertising opportunities to reach consumers within a retail environment in a choice of over 600 shopping and leisure venues nationwide to generate quality sales leads & raise brand awareness with an eye-catching display. Used by small local businesses through to international brands to take their product/service directly to the consumer; we specialise in giving brands highly visible direct access to thousands of customers every day.
What is the Marketing Objective?
Experiential brand events create a closer bond between the consumer and the product through a fun and memorable experience. Arranging a promotional marketing space within a high profile shopping or leisure venue provides an opportunity to build awareness and enhance the product / brand profile. Encouraging trial of a product can generate interest and ultimately increase sales, with brand loyalty being encouraged by providing a quality customer experience.
How does it work?
Whether it is for experiential, consumer awareness, product launches, road shows or short term retailing; we will help you from the initial idea through to location and demographic selection. Shopping venues can be targeted specifically for demographics, footfall and location. We can organise specific sites and locations to ensure our clients can make the most of each promotion. Shopping centre promotions are suitable for all kinds of campaigns from local firms looking to increase their profile right through to large international brands wanting to build on loyalty.
Who's used it in the past?
Brands that have successfully promoted include the NHS, Sky, Venture Portraits, Everest, Virgin Activ, Marie Curie, Goodyear, Seat and Mercedes to name just a few. Many independent companies have also benefitted.
"The main benefit to using the Access Point service is the amount of information we are able to gleam from their online research, which makes selecting venues more precise & generates a better return on our investment. Making bookings is simple & easy & I've found the teams across departments very helpful & willing to go the extra mile." Andrea Small, Because UK.
Features / Benefits
As a proactive marketing tool shopping centre events are a highly cost effective way to place a brand and its product/service within a consumer environment. In our busy digital age this kind of activity is a hugely effective way of getting a brand message instantly communicated to and hopefully shared by your potential and existing customers. It provides an opportunity to gain instant feedback from your target market as well as to increase sales, generates leads and build awareness. Many venues offer additional opportunities such as escalator vinyls to enhance the campaign.