Promote your brand at Garden Centres across the UK
Provided by Access Point
Promote products & services directly to Garden Centre visitors for lead generation and to raise brand awareness.
Tell us about the Opportunity / What is it?
Access Point are specialists in placing your company in front of thousands of potential customers; giving you the widest choice of venues so that you can match the right customer to your product or service. Our aim is to provide a complete service that benefits local and national companies, increasing sales and enhancing brand awareness through face-to-face promotions. Access Point offer targeted marketing solutions at many independent and garden centre chains nationwide including Dobbies, Strikes and Notcutts.
What is the Marketing Objective?
To reach a targeted demographic in order to data capture, generate sales leads and increase brand awareness of your product/service. High dwell time with visitors who tend to browse and spend relaxed time in these venues. Opportunity to connect with an affluent AB audience, a large percentage of home owners and a more difficult to reach older demographic.
How does it work?
Face to face or experiential marketing within Garden Centres can generate immediate interest in a product / service, raise brand awareness and loyalty and can encourage a shopper to make an immediate purchase. Whether it is for data capture, consumer awareness, experiential, sampling, product launches, road shows or short term retailing; Access Point can help you from the initial idea through to venue location and demographic selection. We organise designated promotion locations within the garden centre to ensure our clients make the most of each event.
Who's used it in the past?
A number of industry types have used promotional marketing within Garden Centres in the past, these include home improvements, car brands, photographers, financial services, mobility aids and caravan/holiday companies; please contact Access Point for a list of examples and case studies. A selection of brands that have used Access Point in the past include Sky, Venture Portraits, RAC, Anglian Home Improvement, The AA, Toyota, Suzuki, Mercedes, Mitsubishi and Fiat, just to name a few.
Features / Benefits
We can offer strategic sites for promoting your business in order to drive sales and increase brand awareness, whilst delivering an impressive ROI. As a proactive marketing tool, in-store promotions are a highly cost effective way to place a brand, product or service right to the heart of decision making; and gives an opportunity to gain instant feedback from your target market. Our garden centres offer high footfall promotional space internally, usually at the entrance or exit area & externally in the car park area if a larger area is required.