Digital OOH Advertising on London Taxis
Provided by Verifone Media
Exciting digital advertising opportunities on and in London Taxis
Tell us about the Opportunity / What is it?
Digital Tops by VeriFone Media have landed in the UK! After successfully taking the Out Of Home media land by storm in the US, the Digital Top screen, with high quality LCD screens, have been launched across London. We can also offer advertisers a unique new communications and broadcast channel that's delivered direct to commuters and travellers via 15-inch colour media screens installed in London's licensed taxis. The screens play content including news, entertainment and sport whilst also allowing a brand new marketing medium for advertisers.
What is the Marketing Objective?
Digital Tops can help advertisers deliver high level brand awareness, given the nature of the format - digital; eye level; and unrivaled clarity of image. Immediate and flexible, VeriFone Media's Digital Tops can take your idea from creation to broadcast within hours. Advertisers now have the opportunity to provide a more personal and eye catching engagement with the London audience.
How does it work?
In an age where a real-time response is the holy grail for marketers everywhere, this new digital format is perfect for marketers to get their real-time marketing response out onto the street to reach a mass audience, and has great synergy with social media & web banner messaging.
Who's used it in the past?
Aldo, Mr Porter, American Airlines, Samsung, Amex and many more!
Features / Benefits
Almost 200,000 fares are taken daily. 73 million taxi journeys are made every year. Every day 300,000 passengers take a ride. Average distance travelled per journey is 2.9 miles. Journeys under 2 miles are completed in and around 10 minutes. Journeys under 5 miles are completed in less than 25 minutes. Average time spent in a taxi is 12-15 minutes. Heathrow to London taxis up to 60 minutes. 10.5 million people saw a Taxi Ad in the last week