Advertise in Somerset with the Western Daily Press
Provided by Local World
Communicate and engage with over 230,000 weekly readers of the Western Daily Press, in print & online.
Tell us about the Opportunity / What is it?
Advertising with the Western Daily Press enables brands to reach people living in Somerset through the leading regional newspaper across print, online and mobile. With a market penetration of over 80% of the local adult population we help local businesses and major brands reach this hard-to-reach market.
What is the Marketing Objective?
The Western Daily Press will help to localise your advertising, generating greater traction with the city's communities, through its incredible local brand strength. The Western Daily Press is perfect for building brand awareness; driving footfall for store openings of national chains and restaurants; promoting local offers and competitions; delivering localised messaging; reducing wastage associated with national press. Cross-platform campaigns will ensure that your brand maximises its reach and exposure across print, online and mobile.
How does it work?
Buy print, online and mobile individually or combined into cohesive packages to give the greatest reach. Use site takeovers and highly visible ad formats to engage and interact with consumers on our platforms. Local businesses will be able to see a measurable return on investment using Somerset's leading business directory, generating calls and enquiries as well as distributing timely offers and deals.
Who's used it in the past?
Leading brands such as Tesco, ASDA, Morrisons, Rapid Solicitors, Bristol Street Motors, Vauxhall, TK Maxx, COI, John Lewis, Marks and Spencer..
Features / Benefits
Over 80% of the local adult population in the Somerset region use the westerndailypress.co.uk and ThisisSomerset.co.uk. If you are opening a new store, restaurant or business in Somerset, this is the most direct route to market. With latest IAB rich media ad formats, home page takeovers and mobile rich media we can help you really make the news in Somerset. Combined with highly engaging print advertisements, you can be sure to generate maximum impact for your campaign.