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Advertise in The Guardian Berlin special in Travel, 19th March

Provided by Guardian Newspapers Limited
Boost the impact of your campaign by advertising alonside relevant editorial

Tell us about the Opportunity / What is it?

This spring the Guardian will be running a special 'Europe month', with editorial that focuses on some of Britain's closest neighbours and explores aspects of each one's economy, society and culture that might be new to us. Each week the Guardian's Travel supplement will focus on a different European city, offering you the ideal opportunity to boost the impact of your campaign by advertising alongside relevant editorial. The first issue takes a fresh look at Berlin, showcases its thriving arts scene and explores what the city has to offer as a holiday destination.

What is the Marketing Objective?

Build awareness of your brand alongside relevant copy

How does it work?

Display advertising and classified advertitsing available in the Travel section in The Guardian. 16 million UK browsers of guardian.co.uk and 41 million worldwide. 550,000 UK browsers of guardian.co.uk/travel and 1.1 million worldwide.

Who's used it in the past?

This is a new opportunity that would be especially suitable for brands that offer city breaks, arts/museums, flights or German themed products, such as premium beer.

Features / Benefits

The Guardian reaches over 1.1 million affluent and upmarket readers who are hard to target through other media. Berlin is their favourite European city, as voted for in the 2010 Guardian and Observer Reader Travel Awards. They are nearly three times as likely as average to holiday in Germany. They take an average of three holidays a year. They spend 30% more than average on short breaks. Travel is a highly popular supplement, reaching over 800,000 readers a week. Readers of the Guardian are more likely than those of any other quality title to holiday in Germany

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.1 million affluent and upmarket readers
25 - 34
35 - 44
Both
AB
ABC1
NATIONAL PRESS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 19 Mar 11BUILD AWARENESS
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