Advertise in the UK's largest automotive marketplace
Provided by Autotrader
Influence millions of our in-market car buyers through a range of innovative formats.
Tell us about the Opportunity / What is it?
We have a huge in-market car buying audience who want to search, review and compare. By leveraging our innovative display formats and data, we can help you identify, target and connect with prospective buyers ensuring your brand is at the forefront of their decision making journey. 5.8 million searches are performed everyday across all our platforms (that's 77 searches a second), 630,000 of our users read Auto Trader expert reviews each month and 23,000 of our users watch our video news and reviews each month.
What is the Marketing Objective?
We can help you target specific consumer segments based on what they're actively searching for, increase brand awareness and generate real time leads - including brochure, test drive and dealer enquiries.
How does it work?
Whether it's a custom iPad app, bespoke Content Hub or a piece of inspiring editorial, our team will work with you to create a customised advertising solution that will build brand value and ultimately resonate with your target audience. We offer full cross-platform opportunities to engage with the 11 million desktop users and 4 million mobile users as well as a wide range of creative formats including homepage takeovers, advertorials, newsletter features and more. Further details on our formats can be found here, http://advertising.autotrader.co.uk/brand/solutions.
Who's used it in the past?
We've worked with some of the world's leading car manufacturers including: Hyundai Citroen Peugeot Renault Mercedes Vauxhall & Kia. Please contact us for a full list of case studies.
Features / Benefits
We commissioned an independent research company to help us better understand consumer's paths to purchase. We found that over 60% of prospective buyers consider three or more marques, giving you the opportunity to influence their decision at the beginning of the car-buying journey. 59% of AutoTrader users now use their phone to search for cars, that's 6.5x higher than in 2010. 9 in 10 Auto Trader users visit retailer websites before stepping onto forecourts, with 45% of those only calling a salesperson when they feel ready to purchase.