Reach 10.1m young adults online with High Impact Site Takeovers
Provided by w00t! Media
Reach passionate consumers of entertainment & lifestyle content with high impact takeovers of their favourite sites
Tell us about the Opportunity / What is it?
w00t! Media represent a collective of fantastic digital publishers including Drowned in Sound, Pitchfork, Sabotage Times, Londonist, Complex Media, SPIN Media, The Hype Machine, The Verge, Polygon & many others. Our High Impact Takeover ad format delivers massive branding & interaction when the audience is most receptive, relaxed and ready to have fun.
What is the Marketing Objective?
High Impact Takeovers are a fantastic way to reach 15-34 year olds online with branding messages in an unavoidable, yet complimentary ad format.
How does it work?
Users are presented with a combination of IAB Rising Star ad formats - the Billboard & Site Wallpaper. Our product allows us to create these takeovers across multiple sites with a single piece of creative, all of which can be designed, built and served in-house as required.
Who's used it in the past?
Paramount Pictures, Levis, HTC, adidas, Nike, Sonos, Lionsgate, Universal Music & many more.
Features / Benefits
Site takeovers including Wallpapers can increase brand awareness by over 2x vs. standard ad formats alone (source: IAB UK). They also allow you to build affinity with audiences across their favorite publications. However, they can use budget inefficiently once a user has seen the message beyond optimal frequency. Our solutions allow you to buy takeovers as you would standard ads (on a CPM basis). This helps us maximise reach & frequency across a number of sites.