Reach 10.1 million Young Adults with Video Takeovers
Provided by w00t! Media
Reach young, passionate consumers of entertainment & lifestyle content through engaging Video Takeovers
Tell us about the Opportunity / What is it?
w00t! Media represent a collective of fantastic digital publishers including Drowned in Sound, Pitchfork, Sabotage Times, Londonist, Complex Media, SPIN Media, The Hype Machine, The Verge, Polygon & many others.
Our Video Wall ad format delivers massive brand impact when the audience is most receptive, relaxed and ready to have fun.
What is the Marketing Objective?
The Video Wall is a fantastic way to reach 15-34 year olds online with branding messages in an unavoidable, yet complimentary ad format. It combines the huge impact of a site takeover with the power of video advertising.
How does it work?
A silent teaser video plays across the whole background of the site when a user first loads the page. When the user chooses to interact, the site is pushed down and the audio is activated. Please see the video & PDF attached for examples.
Who's used it in the past?
Netflix, HTC, Paramount Pictures, Nintendo.
Features / Benefits
Video Walls are a way to combine massive impact & engagement rates when targeting a 15-34 year old audience, without being a barrier to their enjoyment of their favourite sites. Research shows that users in this age group cite pre-rolls as one of their most annoying ad formats due to it's interruptive nature (making them wait for the content they actually want to see). In contrast, every user sees the non-interruptive Video Wall silent teaser at least once and can then choose to watch the full clip. On average 76% of users that engage watch 3/4 or more of the full content.