Reach 10.1m young adults via IAB Rising Star interactive Ads
Provided by w00t! Media
Reach young, passionate consumers with the latest ad formats on their favourite entertainment sites.
Tell us about the Opportunity / What is it?
w00t! Media represent a collective of fantastic digital publishers including Drowned in Sound, Pitchfork, Sabotage Times, Londonist, Complex Media, SPIN Media, The Hype Machine, The Verge, Polygon & many others. Our IAB Rising Star ad formats deliver massive branding & interaction when the audience is most receptive, relaxed and ready to have fun.
What is the Marketing Objective?
IAB Rising Star ad formats are a fantastic way to reach 15-34 year olds online with branding messages that encourage greater interaction.
How does it work?
These larger & more effective ads are easy to deliver in the same way as standard ads. We can either create and serve the ads in-house or use supplied creative from a third party.
Who's used it in the past?
Red Bull, Sony Handsets, Cadbury, Channel 4, Samsung, Kopparberg, EA Games, Puma, Uggs & many more
Features / Benefits
The Rising Star ad formats are proven by the IAB to increase ad awareness (9x), brand favourability (4x), visibility (3x) and interaction (2.5x). They are as easy to buy as any other standard IAB format and offer far greater ROI.