The largest online community for men aged 18-34 in the UK.
Provided by The Lad Bible
The LAD bible has the 18-34 millennial male wrapped up. With 80 million views last month, 85.6% of those were males.
Tell us about the Opportunity / What is it?
The LAD bible is the leader in the male 18-34 year old market in the UK with over 5 million likes on it's Facebook page, 1 million followers on Twitter and over 4 million unique visitors to the site each month (ComScore).
With a year on year growth of 141%, The LAD bible is a brand that more and more consumers are engaging with every day. The site has become more than a page but a way of life for many young millennial males, with high disposable income.
The LAD bible offer chosen clients the opportunity to reach this massive, loyal army of young men.
What is the Marketing Objective?
The LAD bible aim is to take a client's brand and objectives and weave the campaign into every aspect of the site that these males visit religiously every day.
How does it work?
Offering subtle editorial and social hints, whilst also using our website to offer high impact advertising means the client can push campaign messages to and engaged audience whilst using The LAD bible's social influence to drive brand awareness and ROI.
Who's used it in the past?
Clients across several verticals from Universal Films to Unilever, from Topman to Paddy Power.
Features / Benefits
The LAD bible promote content to their audience all day every day, so know how the 18-34 Y.O. male brain works.
The content team offer their advice and will build a campaign based around the clients objectives with the knowledge of what will work best and achieve the greatest possible results for the client.