Paddy Power came to The LAD bible looking to promote their enhanced offers in order to drive new acquisitions. In an already crowded market, The LAD bible's job was to put a creative slant on the offers and appeal to their vast audience.

The aim of the campaign was to return direct investment through acquisitions whilst staying true to the brand. This also included support of the famous 'Rainbow Laces' campaign, increases reach and using the social influence of The LAD bible.

The LAD bible put together an editorial and social campaign that positioned Paddy Power to have the most relevant and market leading offers.

The LAD bible and The SPORT bible, provided unmatchable coverage of the 18-34 year old male market in the UK. As well as seeing a direct return on investment Paddy Power also received support on the Rainbow Laces campaign which offered extensive reach to the campaign to our demographic. 65twenty offered not only a one off campaign but a side by side partnership by which Paddy Power extend their reach to a massive demographic in the UK.