CASE STUDY: The LAD bible - Paddy Power Campaign

Provided by The Lad Bible
The LAD bible executing month long campaign that promoted brand awareness and direct ROI through acquisitions for Paddy Power
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What was the Challenge / Background of the Campaign?

Paddy Power came to The LAD bible looking to promote their enhanced offers in order to drive new acquisitions. In an already crowded market, The LAD bible's job was to put a creative slant on the offers and appeal to their vast audience.

What was the Campaign Objective?

The aim of the campaign was to return direct investment through acquisitions whilst staying true to the brand. This also included support of the famous 'Rainbow Laces' campaign, increases reach and using the social influence of The LAD bible.

What was the Solution?

The LAD bible put together an editorial and social campaign that positioned Paddy Power to have the most relevant and market leading offers.

What were the Results?

The LAD bible and The SPORT bible, provided unmatchable coverage of the 18-34 year old male market in the UK. As well as seeing a direct return on investment Paddy Power also received support on the Rainbow Laces campaign which offered extensive reach to the campaign to our demographic. 65twenty offered not only a one off campaign but a side by side partnership by which Paddy Power extend their reach to a massive demographic in the UK.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k
16 - 24
25 - 34
Male
ABC1
C2
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearINCREASE SALES
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