Native Advertising - Advertise to sports fans
Provided by TAN Media
Reach sports fans via native advertising, an online marketing method enabling you to reach consumers within the editorial flow
Tell us about the Opportunity / What is it?
Native advertising to sports fans is an online marketing method, enabling brands and digital agencies to reach their audience within the flow of editorial.
It is branded editorial that matches the type and quality of a sports publisher's own content and therefore engages readers, whilst imparting your brand's values and supporting your marketing goals.
New technology has allowed this process to become automated, without compromising the custom aspects that make native advertising so effective. So now you can get high impact and high scale with automation.
What is the Marketing Objective?
1) Brand Engagement,
our service will guarantee that your branded content is viewed by the right audience, by being in relevant positions on online sports titles including National news sports sections, Caught Offside, Football Fancast and many more. The content is clearly labelled so the consumers know that the content comes from the brand, building trust.
with industry benchmarks of 1% Click through rate, 3% call to action and an average of 90 seconds time spent with the content, our platform makes sure that your content is engaged with.
How does it work?
1. We write your content.
We work in collaboration with professional journalists to create or curate high quality news stories and/or features for your brand/product.
2. It is served via our platform onto relevant websites
We help you select from a choice of over 1500 National newspaper, magazine and specialist websites. Reaching an engaged audience of sports fans in a non-intrusive way where they are already consuming content.
3. Optimise and reporting
Our platform gives you the most control, best performance, and deepest insights around your content.
Who's used it in the past?
We have worked on native advertising campaigns with both agencies and direct clients across a range of verticals including, B2B, finance, fashion, automotive and technology.
Previous brands to target sports fans using our network have included online betting and casino clients, sportswear brands and event promoters.
Features / Benefits
Unlike other digital advertising formats such as display and PPC, our native advertising solution places branded content in the stream of the news. There is no distraction or break in the flow of the user experience.
* Branded editorial within a trusted environment
* Guaranteed exposure to an engaged audience of sports fans
* In-depth advice and/or thought leadership opportunity
* Brand awareness
* Drives traffic
* Long term benefits
* In depth analysis/reporting