CASE STUDY: Engaging Real Time Advertising with Bet365
Provided by Rezonence
Bet365 used FreeWall Triple Play technology to increase deposits with CTR's of 1.5%
What was the Challenge / Background of the Campaign?
Bet365 were looking to increase the number of account acquisitions and deposits during the Champions League.
What was the Campaign Objective?
To encourage football fans to sign up and/or deposit sums into their Bet365 account, whilst achieving great engagement and CTR rates.
What was the Solution?
Utilising FreeWall® Triple Play and an engaging survey style question on the targeted audience of Haymarket's FourFourTwo to drive DR. The Bet365 FreeWall® was a layered experience, seamlessly delivering 3 high impact formats for the price of 1: i) the in-stream Bet365 ad ii) a related survey style question to engage the reader iii) a tailored kicker image at the bottom of article containing the odds of the selected team as well as a clear call to action to "Place a bet now". FreeWall® was frequency capped to 1 ad unit per user per month.
What were the Results?
Bet365 and FreeWall® achieved engagement rate of 29.29% (industry average 2%, according to DoubleClick) and Click-through rates of 1.5% (industry average 0.1%, according to DoubleClick).
What were the Key Learnings of this Campaign?
FreeWall's rapid deployment meant ads could be updated in real time, in response to upcoming matches and changing odds.