RESEARCH: Benchmarks for Native Advertising Revealed
Provided by Adyoulike
Recent research by Adyoulike has revealed the benchmarks for thousands of native advertising campaigns.
Tell us about the Opportunity / What is it?
The research found that headlines without brand mentions perform two times better than those with and headlines with numbers in will also perform.
Headlines that are 70-90 characters in length also perform 36% times better, meaning agencies need to be a little more creative with their headlines.
Adyoulike also found that ads placed above the fold perform 56% better for CTRs than those below.
What is the Marketing Objective?
The main objective of any native advertising campaign will vary depending on the brand however, this form of advertising can meet the KPIs, increase engagement and create brand awareness.
How does it work?
Native advertising works as a highly creative medium that offers brands and publishers a way to deliver high-value content at scale.
Adyoulike specialise in creating In-Feed content that remains native to its background yet performs well in terms of CTRs and conversions.
We can tailor each native campaign to the needs of the brand to ensure all KPIs are met.
Who's used it in the past?
A number of large brands have worked with us to create native ads, including: BMW, Airbnb, Paypal, BA, Spotify, Sainsbury and many more.
Features / Benefits
By ensuring a native ad meets these benchmarks, brands can deliver branded content where users are actually engaging (in-feed), leverage the creative palette of native and see engagement and ROI that outstrips traditional display.