CASE STUDY: Vodafone B2B with high impact digital display
Provided by Rezonence
Driving awareness and engagement for Vodafone's B2B services with FreeWall® Triple Play
What was the Challenge / Background of the Campaign?
Part of wider B2B campaign to raise awareness for Vodafone's B2B services amongst business owners
What was the Campaign Objective?
To educate business owners and raise brand awareness through proven engagement in premium environments
What was the Solution?
Implementing FreeWall® Triple Play technology across the Finance sections of The Telegraph to educate business owners through an engaging question and answer process. The Vodafone FreeWall® was a layered experience seamlessly delivering 3 high impact formats for the price of one: i) the instream Vodafone ad ii) relevant multiple choice question educating the consumer on Vodafone's unbeatable business connectivity iii) kicker image containing further information. Frequency capped to once every tenth article per user.
What were the Results?
An engagement rate of 22% was recorded (industry average 2%, according to DoubleClick) and CTR of 1% (industry average 0.1%, according to DoubleClick).
What were the Key Learnings of this Campaign?
This campaign reinforced the effectiveness of FreeWall® Triple Play by demonstrating that not only is FreeWall® a great educational and awareness tool, but also when placed in a contextually relevant environment, FreeWall® can generate great engagement rates and click through rates that are 10x better than industry averages.