Geo-Targeting with Native Advertising
Provided by TAN Media
Geo-targeting allows you to run in different locations and vary your marketing message according to the area that you target
Tell us about the Opportunity / What is it?
Native advertising via geo-targeting is an online marketing method, enabling brands and digital agencies to reach local audiences within the flow of editorial. It is branded editorial that matches the type and quality of a publisher's own content and therefore engages readers, whilst imparting your brand's values and supporting your marketing goals.
What is the Marketing Objective?
1) Brand Engagement - Our service will guarantee that your content is viewed by the right audience, by being in relevant positions on appropriate online websites such as The Mirror, The Express, Stylist, FHM and many more. The content is clearly labelled so the consumers know that the content comes from the brand and a level of trust can be built. 2) Engagement - With industry benchmarks of 1% Click through rate, 3% call to action and an average of 90 seconds time spent with the content, our platform makes sure that your content is engaged with by relevant audiences.
How does it work?
The developing technologies that enable geo-targeting bring a laser-like focus to digital marketing and allow companies to individualise their campaigns to all their markets, so they have a local presence in them that serves to drastically boost their profits.
This highly localised form of targeting markets is based on a number of signals, from the IP address of a computer accessing a server to GPS, mobile and other data, such as Wi-Fi.
Who's used it in the past?
We have worked on geo-targted native advertising campaigns with both agencies and direct clients. Campaigns have included regional attractions, transport, hotels and property clients.
Features / Benefits
Unlike other digital advertising formats such as display and PPC, our native advertising solution places branded content in the stream of the news. There is no distraction or break in the flow of the user experience. * Branded editorial within a trusted environment * Guaranteed exposure to an engaged audience of mobile/tablet owners * In-depth advice and/or thought leadership opportunity * Brand awareness * Drives traffic * Scalable * Long term benefits * In depth analysis/reporting
The geo-targeting makes sure that the content is only served to the relevant audience.