This idea is archived

Advertise in Urban Hotspots with Clean Graffiti

Provided by Multiply
Images, logos and text created by selectively cleaning the streets and walls at targeted locations relevant to the brand.

Tell us about the Opportunity / What is it?

MADE offer bespoke solutions for putting brands in direct contact with consumers. We offer communication strategies that are unique and stem from young and fresh thinking. In this instance we are offering you the opportunity to reach your target audience outside their lifestyle environments. We create urban art forms at street level that directly engage with the target market.

What is the Marketing Objective?

Reach your target audience at point of sale or within their lifestyle environments on route to destination. Drives awareness and supports your ATL campaign. Our technique stimulates interaction with the brand in a creative way, helping to drive sales. Bring your core message and ethos of the brand to life in an engaging way.

How does it work?

MADE work with you to produce a stencil of a logo, text or creative which represents your brand/ message. We then put them in strategic urban locations, using industrial cleaner to clean the surface area, leaving your message behind - just think anti-graffiti. This is a great way to create great WOM publicity around your brand.

Who's used it in the past?

Previous clients / brands of this medium include, Xbox, EA Sports, Nike, Adidas, Smirnoff, Havana Club, Oasis, McFly, XFM, Rock Radio, Crisis and Lynx to name but a few.

Features / Benefits

Benefit from advertising in locations with a high footfall and be part of a cool and credible campaign. Results from previous research state that: 89% of people asked found the medium to be creative & clever; 83% of people asked found the medium eye-catching; 85% noticed the advertisement and 91% of those people made them feel good about the brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAny geodemographic
16 - 24
25 - 34
Both
ABC1
C2
DE
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEEXPERIENTIAL
PUBLIC RELATIONS
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