This idea is archived

Advertise on Record/CD Dividers

Provided by Multiply
Branded dividers are placed in between records / cds as well as inserts highlighting the different musical genres.

Tell us about the Opportunity / What is it?

Bespoke dividers and inserts to be placed in between each individual cd or record delivering varying branded messages and graphics. As the customer 'flicks' through, their gaze will have to pass across the dividers giving direct access to differing demographic groups.

What is the Marketing Objective?

To reach the consumer in an environment that they feel comfortable in, and one in which they are not usually exposed to brand messaging. MADE's network of record and cd shops across the country, varying from specialised German techno providers to outlets that cater for mainstream pop, all target markets can be accessed. Communicate with your target audience when they are moving from destination to destination or within their lifestyle environments and you will befriend them.

How does it work?

We recruit outlets that will reach the desired target market and suit the brand profile of your product. This is achieved through the use of our existing nationwide network as well as new specific venues where needed. The average campaign lasts for around 1 month, allowing the message to resonate with the consumer, and become a talking point. The record store employees also become brand ambassadors for your product or service by personal recommendation/ endorsement to their customers.

Who's used it in the past?

Previous brand clients include 3 Mobile and the BBC who used the service to raise awareness for their Electric Proms concerts.

Features / Benefits

- Repetition - Self-Discovery - Environment Specific - Consumer Relevancy - Engaging - Creative - Solus Display - Peer to Peer communication - Word of Mouth marketing - Highly targeted

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k400,000 shoppers a month
16 - 24
25 - 34
Both
ABC1
C2
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTY
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