CASE STUDY: Video Bikes raise awareness of store product launch
Provided by Old Bond
Utilisation of unique video-bikes to raise brand awareness of Cubetag and maximize footfall to their store in Fulham.
What was the Challenge / Background of the Campaign?
CubeTag is a company based in Fulham, London selling laptops and computer accessories. With a new product line being launched, they needed an exciting media route for their proximity campaign aimed at product launch and increasing customer visits onsite and online.
What was the Campaign Objective?
During their 7 day advertising campaign, they intended to raise brand awareness in the Fulham area before the launch of their new product line. They also aimed to maximise footfall to their store in Fulham and spread the word in the area about the new products to increase sales online. To achieve this they chose to use Old Bond video-bikes.
What was the Solution?
Approach: a combination of stationary and in-motion advertising on 10 video-bikes
For the purposes of the 7-day campaign 10 video-bikes were divided into 2 groups of 5 bikes. Each group patrolled the area within the targeted radius and carried out 7 stationary advertising sessions a day in various busy locations in Fulham, including the one in front of the CubeTag store. The CubeTag logo and brand messages were projected from the video-bikes wheels. Staff riders dressed in CubeTag shirts interacted with public, handed out leaflets, and directed people to the store.
What were the Results?
- Over 9000 leaflets given out by riders over 5 days;
- CubeTag reported an incremental increase in the quantity of visitors reaching 9% in the end of the 7-day campaign (data provided by CubeTag's CEO)
What were the Key Learnings of this Campaign?
Cube Tag were very happy with the outcome of the campaign and the result the video bikes were able to deliver in the 7 day period. They assured they would use the video-bikes again for their next awareness drive.