Washroom advertising within Shopping Malls with AdMedia

Provided by Admedia
Advertising opportunities in Shopping Mall Washrooms across the UK with AdMedia.

Tell us about the Opportunity / What is it?

Advertise your brand to a captive audience with Admedia who can get your brand right in front of shoppers you want to target at a time when we can guarantee they will notice your advertisement in Shopping Mall washrooms. AdMedia Washroom Shopping Mall advertising opportunities extend to Over 100 of the UK's most popular Shopping Malls including the UK's number 1 - Metrocentre that has an average footfall of 860,057 per month increasing Point of Sale - great for directional & special offer advertising.

What is the Marketing Objective?

Brand Awareness and increase in POS.

How does it work?

Shoppers are Bombarded with advertising messages when they are walking round the mall and in the shops, it's only when they visit the washroom that they get a moment to breathe - and that's when our unmissable advertising captures them. 48% of shoppers agree washroom advertising is a relevant way to advertise to them, whilst up to 90% visit the Washroom in a Shopping Mall***

Who's used it in the past?

Westfield, Merry Hill; Metrocentre; Eldon Square; Royal Quays and The Harlequin Watford.

Features / Benefits

Every Shopping Mall is chosen for it's quality retail outlets & high footfall, providing brands and businesses with the chance to advertise to an audience of over 17 million shoppers every 4 weeks. AdMedia opportunities include 64 malls in the top 200* UK Shopping Malls. The average footfall of a shopping mall is 212,078 people week, but in the biggest malls - up to 1 million a week. 24% of shopping mall visitors say they have seen A3 washroom advertising in the last week. That's 203,594 consumers across 4 weeks**

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details60% Female - 40 % Male; 59% ABC1 Audience; All ages.
16 - 24
25 - 34
35 - 44
Female
Both
ABC1
Main Shopper
Kids HH
OUTDOOR / AMBIENT
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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