Posters in Transit provides a truly national road based poster medium on the back of white or silver vans, targetting audiences locally, regionally and nationally. Campaigns can be planned by van travel times, travel routes or function to reach all audiences and locations. Posters are in direct line of sight of both vehicle based and pedestrian audiences and are also effective at reaching the youth sector and rural markets. They provide quick reach of mass audiences and create longer consumer dwell time opportunities.

"Van Back" posters are highly effective for a wide range of marketing objectives, including brand awareness, supporting national campaigns as part of the media mix, and for specific messages, such as announcing store openings, launches, events, sales, or even new products.

Most of your customers travel in cars regularly. On average every adult spends over 4 hours a week looking at the back of the vehicle directly in front...or the ones passing or being passed...4 hours during which each one of us is receptive to advertising....4 hours during which we can't switch channels or turn the page! Quite often, the vehicle in front is a white van that could be carrying your poster on its back door panels. Close, in direct line of sight and very visible. Posters in Transit was set up to take advantage of this captive audience.

BGR Bloomer Solicitors used Posters in Transit vans across London to support their TV and radio presence and take their message directly to a captive travelling audience. Wickes continue to use Posters in Transit vans to announce store openings and to boost trade in existing stores. For these campaigns we use tradesmen's vans so Wickes can easily reach the store's targeted trade audience, especially on a local level, as well as communicating with a general DIY audience. Travis Perkins go for a similar store specific approach, but with a higher number of vans.

Posters in Transit "Van Backs" really stand out, as although this is not new technology, it is a new medium. Your brand is in direct line of sight of a captive audience which can't switch channels or turn the page. Research has shown that longer dwell time can increase recall to as high as 93%. In slower moving traffic our posters are also highly visible to pedestrian audiences. And when vans are parked during the day, evenings and weekends, the posters are still working. Indeed we can uniquely place posters in residential areas.