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Advertising Opportunities with The Cloud

Provided by Sky Media
Ad opportunities with the UK's leading provider of free public WiFi with over 20,000 hotspots in popular locations across the UK

Tell us about the Opportunity / What is it?

The Cloud, a BSkyB company, is the UK's leading provider of free public WiFi with over 20,000 hotspots in popular locations across the UK. Through their touch-points The Cloud offers advertisers a host of exciting opportunities. Accessing content on the go is more popular than ever, leading to record-breaking advertising spend on mobile, proving this to be a seriously growing market. This presents a huge opportunity for brands to target audiences, directly, through a communication reaching them at the right time, in a contextually relevant environment.

What is the Marketing Objective?

Build brand awareness and drive sales amongst a young, affluent target audience.

How does it work?

Leading the pack, The Cloud is available in over 250 national rail stations, including London Overground and First Great Western. Other popular access points include pubs, retailers, restaurants, shopping centres, the City of London and many more. A range of advertising opportunities are available and include video and static ads on the landing page as well as static banner ads in linked content portal pages. Sponsorship opportunities are also available including a takeover of the landing page, with a direct link to brand content.

Who's used it in the past?

Our partners include; Wagamama, Pizza Express, Caffe Nero, Odeon, Nintendo, Network Rail, Phones 4U, Giraffe and Wetherspoons.

Features / Benefits

This is a great and high value opportunity to reach large numbers of mobile users on the go, often in a retail-focused environment. This opportunity allows you to reach customers when they are not at home or in the office and reach individuals in their uptime or downtime, for business or pleasure. We can cater for location specific experiences and execute targeted media opportunities direct and personal to users' devices. Please contact us to discuss how this exciting opportunity could work for your brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details250 rail stations, pubs, retailers, rastaurants etc
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, London, North, South, East of EnglandAll YearBUILD AWARENESSBRAND STRATEGY
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