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Amazing Olympic sponsorship opportunity in radio sport bulletins


Provided by Sportsmedia
Sponsor our Olympic coverage. We constantly get brands on-air alongside the UK's biggest ever event. MORE IMPACTS LESS MONEY

Tell us about the Opportunity / What is it?

*45,000+ sports bulletins containing your brand message *Guaranteed reach at least 7.9 million *over 70 million impacts. Sportsmedia Broadcasting is the sports newsdesk for 160 leading UK radio stations supplying daily bulletins to the the likes of Global's Gold network, Jazz FM and Planet Rock. Our team of in-house journalists deliver over 300 news bulletins every day-more during the Games-and our content offers a unique, editorial opportunity which enables brands to constantly deliver PR-based messaging/sponsorship activations at peak listening (breakfast, lunch & drive)

What is the Marketing Objective?

Continual Olympic brand association / Brand Awareness / Sponsorship Activation / Communication of exact messages at peak listening times / No clutter brand penetration / Ability to make CSR programmes a part of the news agenda / unique

How does it work?

London 2012 is already generating a huge amount of media interest and our team of broadcasters have started running Olympic stories and bulletins. This means clients have the opportunity of constant brand association with London 2012, arguably the biggest sporting event the UK has ever seen. We attach clients to this high impact content in the form of sponsorship straplines, brand ambassador interviews and spokesperson coverage. Sportsmedia's model means we are the sole contracted supplier to each of our stations and we make our clients a central part of our bulletins.

Who's used it in the past?

In previous Olympic and Paralympic Games, we have had the pleasure of working with Worldwide Olympic Partner VISA, raising awareness of their support to young athletes as part of their Team Visa programme. We have already worked with LOCOG and Paralympics GB in the run up to London 2012.

Features / Benefits

Sportsmedia offers the only GUARANTEED form of PR in the broadcast market. Our unique, must-listen-to content makes for unrivalled awareness at key listening times across the programming schedule. As each broadcast is unique, we can tailor sponsor messages and straplines in an instant. Across our campaigns, we enable an unrivalled level of association which allows our clients to building ownership of the event exclusively, something that will be essential in the very cluttered Olympic marketplace.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details3.882 million aggregated weekly reach, Impacts +70 million
All adultsMale
Both
ABC1
C2
RADIO / NATIONAL
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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