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Bluetooth interactivity in Bars reaching 2.5m 18-34's per week!

Provided by Avanti Screenmedia
Screen and Bluetooth interactive campaigns in 200 High St pubs and bars using an incredible 1500 screens.

Tell us about the Opportunity / What is it?

Talk directly to Avanti's 2.5m strong bar audience via bar screens and Bluetooth interactivity. Avanti operate the largest Bluetooth network in the UK through 200 bars. Advertise your brand and message on the 1500 screens and also use your ad as a call to action to tell customers to turn their Bluetooth function on and receive a free download. Downloadable material can include pictures, film clips, music, ringtones, wallpaper and sales promotion vouchers.

What is the Marketing Objective?

Use the screens in a traditional manner to build awareness and salience of your brand, whilst adding an extra layer of (direct) communication by offering a free download direct to the customer handset. Thus leaving the customer with a visual image of your brand and a permanent one to be viewed and passed onto their friends many times in the future.

How does it work?

Bluetooth marketing works on a one way 'push' basis, where material - pictures, film clips, music, ringtones, wallpaper - are downloaded directly to the consumers mobile phone. Bluetooth is not spam as it is completely permission based, the customer will need to go through 2 levels of permission before they receive the download.

Who's used it in the past?

Department for Transport, Yahoo, Maxim, 3 Mobile, Nokia, Ladbrokes, BBC

Features / Benefits

Bluetooth offers a fantastic way to add a layer of communication to your brand plans. Permission based, and readily accepted, Bluetooth gives the advertiser the chance to pass downloadable material directly to the consumers handset and leave a permanent reminder of the brand. The range of material that can be sent via Bluetooth is wide and varied - from film clips and music to vouchers or images.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2.5m 18-34 year olds per week
16 - 24
25 - 34
Female
Male
ABC1
MOBILE
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
SALES PROMOTION
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