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@bluetooth - make a strong connection out of town

Provided by Streetbroadcast
Bluetooth makes a strong connection out of town, an opportunity to strengthen your communication at POS

Tell us about the Opportunity / What is it?

Bluetooth makes a strong connection out of town, this is an opportunity to strengthen your communication at POS locations. Choose advertising sites that are fitted with bluetooth transmitters and give shoppers an extra dimension to their trip.

What is the Marketing Objective?

An opportunity to strengthen your communication at POS locations.

How does it work?

100 lampposts 100 different locations You decide where, Chose by location, Store or audience type. Daily online reports of connections and acceptance. Only pay for the connections you make.

Who's used it in the past?

LUKE SELBY, MARKETING MANAGER, INTEGRAL/DANCE BY THE RADIO I was very pleased The Pigeon Detectives debut album release 'Wait For Me' was used for the Bluetooth research trial at Coventry Arena. The retail park houses a number of outlets at which you can buy CD's and DVD's, including the UK's largest Tesco, the ability to connect with existing and potential new fans in proximity to a point of purchase made great sense. The trial was pleasingly successful with literally thousands of people choosing to interact and accept the content.

Features / Benefits

Get interactive with shoppers. Enable them to download vouchers, promotional offers, further information, music and videos. Independent research conducted with Integral/Dance by the Radio, DPM and Meridian resulted in an average of 1800 unique phones per day were picked up in one location. An average of 17% accepted the first message, the Pigeon Detectives wallpaper 33% then downloaded the Pigeon Detectives latest music video.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1000's of shoppers visiting shopping locations nationally
16 - 24
25 - 34
Female
Male
AB
ABC1
MOBILE
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDIRECT RESPONSE
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