This idea is archived

Broadcast sponsorship of Five's weather

Provided by Five
Five's Weather, presented by Lara Lewington, proceeds the news bulletin on Five. Available for sponsorship from 15th Sept 08.

Tell us about the Opportunity / What is it?

Broadcast sponsorship of Five's weather bulletins; which includes 1 x 10" opening credit and 1 x 10" closing credit per bulletin. Amounting to approximately 340" accreditation per week. Monday - Friday the weather bulletins proceed news at approximately 12.45, 17.30 and 19.30. A regular weather bulletin is also scheduled on Saturday and Sunday between 1800 and 2100.

How does it work?

Interacts with housewives, abc1 housewives, adults and abc1 adults through informative news bulletins.

Who's used it in the past?

Birds Eye Glaxo Smith Kline Lockets Kwik Fit

Features / Benefits

Exclusive broadcast sponsorship of Five Weather. Also included is a bespoke research package during the sponsorship period undertaken by rearch specialists SPA; each stage will be planned and briefed in accordance with the sponsor.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Housewives: 1.9 average TVR. ABC1 adults: 1.1 average TVR
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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