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Broadcast Sponsorship of Home and Away

Provided by Five
An Australian series that has been in production since January 1988 and has aired weekdays on Five at 6pm since July 2001.

Tell us about the Opportunity / What is it?

Broadcast sponsorship of Home and Away which includes 1 x 15" opening credit, 1 x 10" closing credit, 2 x 5" break bumpers per show. Accreditation on any related on-air promotional trailers up to 5".

What is the Marketing Objective?

.

How does it work?

Home and Away interacts with a young female audience which highlights day to day issues.

Who's used it in the past?

Bodyform and KFC were previous broadcast sponsors, both for a 12 month period. Previously we have organised a beach party for former sponsor Bodyform. An opportunity for the sponsor to get branding at the event, carry out sampling and competitions. This was heavily promoted on-air and on our website. We also carried out a pop-idol style competition for former sponsor KFC at five different locations around the country. The five best entrants were trailed on-air and voted for online. The winner received a holiday to Australia.

Features / Benefits

3 stage bespoke research package commissioned by external research company, SPA. Sponsor's logo on any specific press and poster campaign. Branding on website. Branding on home and away newsletter and text club. Accreditation on any related on-air promotional trailers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTY
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