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Broadgate Estates, City of London - Event Sponsorship

Provided by Brandspace Ltd
Brand partnerships with a series of sporting and cultural events at Broadgate Arena (Liverpool Street) throughout summer 09.

Tell us about the Opportunity / What is it?

Broadgate Estates, situated next to Liverpool St Station, in the heart of the City is home to one of the highest concentrations of ABC1 professionals in the country. We are offering brands the opportunity to sponsor a series of week long events in Broadgate Arena this summer, firmly placing your brand name / product in front of this exclusive audience. Events include sports and film screenings, equestrian displays and interactive games such as human table football. Sponsors will exclusively 'own' the event.

What is the Marketing Objective?

Brand awareness and association with a prestigious venue. Opportunity for product placement, sampling and data capture.

How does it work?

Signage and branding at multiple poster sites through Broadgate Estates announcing the 'xxxxxxx event'. Editorial within Broadgate's community based website www.vicinitee.com Event synopsis in Broadgate's monthly magazine (on-line and print) with a circulation of 15,000. Opportunity for product placement / sampling.

Who's used it in the past?

Brands from all sectors: FMCG: Innocent, Coke, Nivea, Clinique, Morphy Richards, Vodafone. WBS: Veuve Cliquot, Bombay Sapphire, Hoegaarden, Fosters. Automotive: Volvo, LandRover, BMW, Lamborghini. Travel: Austrian Airlines, BA, Swiss Air, American Airlines. Finance/Corporates: UBS, Lloyds TSB, RBS, Reuters, Bloomberg.

Features / Benefits

Opportunity to showcase your brand and interact with the 35,000 ABC1 professionals working on Broadgate Estates and the additional 150,000 within a 2 minute walk. Brand association with popular, fun events and the prestigious Broadgate Estates.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 professionals. 60% male.
25 - 34
35 - 44
45 - 54
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSEXPERIENTIAL
PUBLIC RELATIONS
SAMPLING
SPONSORSHIP / MEDIA
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