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Broadgate Ice Rink & Broomball League Sponsorship

Provided by Brandspace Ltd
Target the affluent, professional City of London audience by branding the City's longest running ice rink.

Tell us about the Opportunity / What is it?

Branding opportunity to reach around 500,000 ABC1's weekly. The City of London's only ice rink strategically located near busy Liverpool St Station. The package includes sampling days; product placement; online & offline advertising through monthly editorials in Broadgate Arena Magazine (readership 15,000+) and vicinitee.com (accessible by Ludgate, Bank, Baker Street & Regent's Place). The League consists of 65 teams representing 35,000 employees from 120 of the top legal & financial companies within Broadgate Estates.

What is the Marketing Objective?

Putting your brand in front of almost 500,000 city professionals weekly plus building brand association with a top city venue.

How does it work?

Building 'top of mind recall' for the brand amongst an affluent, professional audience. The perfect location for product launches or placements - provides brand association with the prestigious Broadgate Estates and their tenants. Opportunity to convey your brand message to 500,000 city workers weekly.

Who's used it in the past?

Some of the biggest and best brands including Bloomberg and Austrian Airlines. Bloomberg chose to sponsor the ice rink at Broadgate winter 2005 due to the central location & unlimited potential to reach those working in the financial, legal, IT & other key sectors. "Our aim was to raise awareness of the fantastic career opportunities Bloomberg have to offer in Finance, Sales, IT, Programming and News. We were pleased with the response and received a boost in applications as a result of the branding" (Bloomberg, 2005)

Features / Benefits

Creation of a positive brand image through an association with a popular, fun sport which retains its competitive edge over the whole season, culminating in fiercely fought semi-finals and final matches. Great opportunity to target 450,000+ weekly, though branding, sampling and building brand awareness within the setting of a prestigious city location.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k500,000+ weekly footfall (90% ABC1’s).
25 - 34
35 - 44
Female
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Aug 09 - 30 Mar 10BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MEDIA
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