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Canary Wharf Digital Screen: target 105,000 upscale adults daily

Provided by City Gateway Media
Digital outdoor screen located in the heart of Canary Wharf. It fills distribution gaps in the London digital ooh networks.

Tell us about the Opportunity / What is it?

Digital outdoor provides the flexibility to plan outdoor campaigns in the same way you would broadcast media (TV/ radio). City Gateway Media provides advertisers with a platform that places advertising within regularly updated editorial content supplied by Reuters. City Gateway are offering advertisers the opportunity to buy airtime spot campaign on the Canary Wharf digital screen. This is a highly cost effective way of reaching a business audience.

What is the Marketing Objective?

To cover this exclusive business audience with ads consumers find both more interesting for being within a mixed commercial/ editorial broadcast format, through a screen that's perceived to be the best ad medium in the area.

How does it work?

Content loop of 6 minutes divided into 3 minutes of news content (business; technology; sport; entertainment; markets; top news), interspersed with up to 3 minutes of commercial advertising. Advertisers can buy airtime spot campaigns of variable weights and as lengths (10, 20, 30 secs). Most advertisers broadcast multiple 10, or 20 sec spots during a 6 minute loop.

Who's used it in the past?

Recent advertisers include T-Mobile, Sky, ESPN, Palm, Adobe, BAA, Sony Pictures & FT.

Features / Benefits

Being digital you can plan your advertising into the day/ week parts that best suit your message & audience. We can create campaigns around any brief & budget. 81% think the mix of ads & editorial make it more relevant; 75% believe it's a more impactful format than anything else in Canary Wharf; 62% think it's more memorable; 51% believe screen is more upmarket; 41% say it's more likely to influence purchase.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kFootfall of 105,000 daily each weekday. 76% ABC1.
25 - 34
35 - 44
Female
Male
AB
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND STATURE
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