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Capital Radio Weekend Breakfast with Margherita Taylor

Provided by GCap Media
Fun, cool, interactive, Weekend Breakfast Show targeting Londoners as they prepare themselves for the busy shopping day ahead.

Tell us about the Opportunity / What is it?

Girl-about-town Margherita Taylor presents this fab Weekend Breakfast Show every Saturday Sunday between 6am-10am. Packed with fun features, great music, loads of interaction with listeners, celebrity news and general gossip its a great way for busy Londoners to start their packed weekends.

What is the Marketing Objective?

Not only will sponsorship of this popular show raise awareness of your brand but it will also benefit from being associated with this celebrity presenter who is regularly used across all media as a voice for today's modern woman. Everything from brand positioning statements to price messages can be featured in this opportunity, not to mention potential to sample your product via use of the Capital Land Cruisers or text bouncebacks.

How does it work?

There will be trails, live reads and sponsorship idents in key dayparts in the days running up to the show as well as during the show itself. Rotating taglines and messages will ensure that listeners are aware of the positioning of your brand and any specific messages you might want to get across. Over a sustained period (minimum 13 weeks) you should reap great results. Radio idents and live reads as well as online, sampling and podcast opportunities. Text bouncebacks lucrative on this show too.

Who's used it in the past?

This is a brand new opportunity. Any brand looking to target shoppers in London should check out this property. Margherita's cool and friendly style appeals to a female/family audience spanning the 15-44 demo.

Features / Benefits

A uniquely London property hosted by a celebrity presenter that appeals to old and young alike.Not only will sponsorship of this popular show raise awareness of your brand but it will also benefit from being associated with this celebrity presenter who is regularly used across all media as a voice for today's modern woman. This pre-weekend shopping opportunity works on many levels - on air, online, texting, sampling and station vehicles. We can include promotions or even features in the package subject to programming approval.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 12 months reach is 3.1m with a 30 OTH
16 - 24
25 - 34
Female
AB
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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