This idea is archived

Capitalise on Halloween with Admedia's busy Bars, Pubs & Clubs

Provided by Admedia
Halloween is the second busiest night of the year across bars. Create talkabiity amongst socialisers with Admedia's advertising!

Tell us about the Opportunity / What is it?

Halloween is all about the frights, the costumes and the parties, which is why the scary weekend is the second busiest event of the year for bars, pubs & clubs. With over 500+ bars, pubs & clubs across the UK, Admedia's various formats are perfect for capturing those through multiple touch-points.

What is the Marketing Objective?

Our bar packs, which include beer mats, bar runners, mirror stickers & cubicle wraps reach party goers at the bar, at their table and when they stop for a bathroom break. In addition, our washroom advertising, positioned above urinals, cubicle doors and driers, has an average dwell time of 80 seconds and is the only format that is 100% gender targeted.

How does it work?

Being the second busiest night of the year for UK's Bars, Pubs and Clubs, there is no surprise that our venues have a higher increased footfall than the likes of popular sporting events and public holidays. According to a recent Carlsberg report, 15% of consumers would go to a Bar, Pub & Club for Halloween, over St Patrick's Day and World Cup rugby.

Who's used it in the past?

Entertainment - film releases, leisure & tourism - fright nights, government - safety messages.

Features / Benefits

- 100% gender-targeting - High dwell time - 55 secs male and 105 secs female - National, regional and local opportunities - Multiple touch-points - Clutter free environment

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSocialisers 18-30
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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