CASE STUDY: 4711 Nouveau Cologne Sampling Campaign
Provided by HOTCOW Experiential
Hotcow was tasked to plan and execute the 4711 Nouveau Cologne sampling campaign.
What was the Challenge / Background of the Campaign?
Hotcow was tasked to create a 4711 Nouveau Cologne sampling campaign to help drive rate of sale at Boots to gain wider distribution. The brief was to reach a younger target audience (25 - 40 year olds) as traditionally the 4711 brand has appealed to an older audience. Our strategy was to reach the audience close to targeted Boots stores to engage with a wider footfall and drive traffic inside.
What was the Campaign Objective?
Hotcow was tasked to plan and execute the 4711 Nouveau Cologne sampling campaign to help to drive rate of sale at Boots and gain wider distribution.
What was the Solution?
Over the course of 3 weekends, Hotcow brand ambassadors visited 22 locations, handing out samples using young and cool ambassadors, we communicated the values of the new 4711 branding. By creating the right visual impression, we were able to grab people's attention, engage with them and highlight the quality of the product. We also offered consumers a 25% off, redemption voucher on specific days.
What were the Results?
51,840 samples distributed, 27,200 flyers distributed, 522 competition entry forms completed, Cost per awareness - £0.12p and Cost per sample - £0.61p