CASE STUDY: AXE White Label artist collaboration via Soundcloud

Provided by Soundcloud
AXE White Label leverage Soundcloud's highly engaged audience to release 2 tracks with a rising hip hop producer

What was the Challenge / Background of the Campaign?

AXE White Label were looking to build product awareness and ultimately drive trial of their men's hair products and a men's skin care line. AXE leveraged SoundCloud's massive and highly engaged audience to reach their key target audience. AXE & SoundCloud identified and secured Metro Boomin, a rising Hip-Hop producer, who perfectly exemplified AXE's "Leap Moment". Soundcloud released two exclusive remixes of classical tracks. The overall fan reaction to each track was incredibly positive, praising both Metro Boomin and AXE for the collaboration. Find out more...

What was the Campaign Objective?

To build product awareness and ultimately drive trial of AXE White Label.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsContact Soundcloud for details of reach (US based campaign)
16 - 24
25 - 34
Male
MOBILE
ONLINE
SOCIAL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
INTERNATIONALAll YearENGAGEMENTBRANDED CONTENT / MOBILE
BRANDED CONTENT / ONLINE
SPONSORSHIP / MUSIC / DANCE
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