CASE STUDY: AXE White Label artist collaboration via Soundcloud
Provided by Soundcloud
AXE White Label leverage Soundcloud's highly engaged audience to release 2 tracks with a rising hip hop producer
What was the Challenge / Background of the Campaign?
AXE White Label were looking to build product awareness and ultimately drive trial of their men's hair products and a men's skin care line. AXE leveraged SoundCloud's massive and highly engaged audience to reach their key target audience. AXE & SoundCloud identified and secured Metro Boomin, a rising Hip-Hop producer, who perfectly exemplified AXE's "Leap Moment". Soundcloud released two exclusive remixes of classical tracks. The overall fan reaction to each track was incredibly positive, praising both Metro Boomin and AXE for the collaboration. Find out more...
What was the Campaign Objective?
To build product awareness and ultimately drive trial of AXE White Label.