AXE White Label were looking to build product awareness and ultimately drive trial of their men's hair products and a men's skin care line. AXE leveraged SoundCloud's massive and highly engaged audience to reach their key target audience. AXE & SoundCloud identified and secured Metro Boomin, a rising Hip-Hop producer, who perfectly exemplified AXE's "Leap Moment". Soundcloud released two exclusive remixes of classical tracks. The overall fan reaction to each track was incredibly positive, praising both Metro Boomin and AXE for the collaboration.
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