Location-based interest targeting
Provided by Exponential
Engage consumers online based on where they go and what they do while mobile.
Tell us about the Opportunity / What is it?
Exponential's preferred partnership with Beintoo allows us to capture valuable, actionable location-based interest data. Beintoo have created offline location-based audience profiles across a range of verticals using accurate location data based on dwell time and frequency. By combining this with our online interest based audiences, advertisers are now able to target users based on a more complete view of the consumer.
What is the Marketing Objective?
- Learn more about your customers based on both their offline and online interests using Deep Dive, our powerful audience discovery application. - Stay connected with your most valuable consumers by reengaging them online and continuing the conversation on a different channel. - Capture a larger share of the market and attract new prospects by targeting users that are in-market or visited your competitor in the last 30 days.
How does it work?
Beintoo has an SDK for app publishers to read proximity signals via GPS, wifi and beacons to create offline locationbased interest profiles based on their historical dwell time, location, and frequency within points of interest. When Beintoo track a user, they follow them for up to 30 days to understand the overall behavioral pattern of the person vs. a single snapshot. Exponential ingests the location-based audience profiles and combines it with online interest-based data to target your consumers across desktop and mobile
Who's used it in the past?
Previous advertisers include Lexus, IBM, Aldi, L'Oréal, Nestle, Hyundai, Honda, H&M, Clarks, Crowne Plaza amongst many others. Please visit http://showcase.exponential.com/#/list for showcase of our previous work.
Features / Benefits
Unique: Beintoo is the only geo-behavioral data provider that uses a variety of location based data points combined with machine learning, frequency and dwell time. • Better Accuracy: The number of visits to a particular location within a certain timeframe and time spent makes a difference.. • Complete View: • New Prospects: With access to 600 million unique users we can extend your reach to relevant consumers with lookalike models that allow you to find new online users across our network of 2,000+ publishers.