Advertising opportunities across the Sky Go platform
Provided by Sky Media
Sky Go lets audiences watch their favourite movies, sports and entertainment programming on the move on a range of devices
Tell us about the Opportunity / What is it?
Sky Go lets audiences watch their favourite movies, sports and entertainment programming on the move on a range of devices. It offers advertisers a great opportunity to reach people on the move. For advertisers there are opportunities in both on demand and streamed linear content on Sky Go. Pre-roll and mid-roll are available within on demand programmes and from the 13/14 season, advertisers will be able to buy VOD in the linear feed within live Premier League, Champions League, Capital One Cup, Championship and Golf Majors.
What is the Marketing Objective?
Communicate with an engaged, tech-savvy audience who are on-the-move and using an exciting new platform.
How does it work?
Sky Go On-Demand:
Pre-rolls and mid-rolls sold on a CPT and delivered around premium Sky programming.
Sky Go live Premier League:
All football ad breaks available on the TV linear feed will be available for VOD ad insertion giving advertises the ability to extend the reach of their linear ads or buy Sky Go football solely.
Sky Go sponsorship:
For the first time sponsors of broadcast programming will also be able to buy idents on Sky Go on-demand. These will be ad-served allowing for different creative treatments.
Who's used it in the past?
Please contact Sky Media for details of previous advertisers
Features / Benefits
Sky Go offers amazing flexibility of audience, content and devices. All campaigns are monitored by Sky Media on a daily basis and media agencies are privy to an impression report on a daily/weekly/monthly basis (as required). This monitoring allows us to adapt and make changes to the campaigns as needed and this can be done within 24 hours. Sky Go also accepts 3rd party tracking.