Advertise with the most accurate & granular geo-targeting in UK
Provided by Crimtan
Improve campaign results and efficiencies by targeting users across their digital devices based on their exact geo location
Tell us about the Opportunity / What is it?
Crimtan are the market leaders in targeting potential customers based on their geo location. We can reach users down to specific post codes with dynamic creative that changes based on that person's unique profile and location. Crimtan provide real time programmatic solutions for advertisers and work with hundreds of clients to enable them to reach their target market in the most efficient, compelling and accurate way available across desktop, mobile and tablet.
What is the Marketing Objective?
Geo targeting is extremely important for clients in achieving the following objectives; 1)Building your local profile: targeted local awareness and consideration 2) Drive Offline Footfall: increase the number of people visiting your stores or trading locations 3) Increase Online Demand: drive users in-market for your product/service to your website 4) Sync with Offline Media: Combine radio, TV, Direct Mail and Outdoor advertising with Online delivery fir best results and measurements 5) Optimise to Best Location: only targeting areas that convert well and drive sales
How does it work?
Crimtan work with a multitude of data partners, as well as owning their own programmatic technology, meaning we can analyse, categorise, process and then target those users with the best creative to achieve the optimum response- whether that driving users to your website, in-store, awareness of a promotion or voucher redemptions. Crimtan use all this data to identify where users are down to a 4 digit postcode, and can serve those users with a specific creative based on their location, age, social grade and online browsing interests and activity.
Who's used it in the past?
Crimtan work with hundreds of agency partners and international brands around the world to help them exceed their digital marketing goals. Major international brands from various sectors have benefited from this advanced geog capabilities including Travel, Automotive, Finance, Retail, Property, Utilities, Entertainment, and Telecoms.
Features / Benefits
Through running a multitude of extremely successful geo-targeting campaigns, we have cemented our reputation as experts in the market.
We have identified the key metrics we understand will be the difference between good and fantastic results when running a dynamic geo-targeted, rather than standard, campaign.
We consistently see a much better CTR, ROI and (what we know is most important to clients) new, qualified customer numbers driven to their site.
This capability ensures the most efficient and accurate targeting available to clients on the market at present.