Amplify your offline plans with digital activity to boost impact
Provided by Crimtan
Run online activity at the most relevant time and to the right users to capitalise on your offline activity (Press,TV, Outdoor)
Tell us about the Opportunity / What is it?
Crimtan can target users with a specific online message served when your offline activity is running to amplify the message and achieve the most powerful solution possible for your budget. So, we can target users on their tablets and mobiles when your TV advert is live or when a user walks past a billboard with your adverts on. Crimtan are the market leaders in targeting potential customers based on their geo location and browsing habits. We can reach users down to specific post codes with dynamic creative that changes based on that person's unique profile and location.
What is the Marketing Objective?
To drive awareness of your brand and maximise the impact of all media through optimal delivery of digital activity. Crimtan will allow you to Sync with Offline Media: Combining radio, TV, Direct Mail and Outdoor advertising with Online delivery for best results and measurements. This will drive users to your website/stores, as well as raising awareness among your target market at huge scale.
How does it work?
Crimtan work with a multitude of data partners, as well as owning their own programmatic technology, meaning we can analyse, categorise, process and then target those users with the best creative to achieve the optimum response- whether that driving users to your website, in-store, awareness of a promotion or voucher redemptions. Crimtan use all this data to identify where users are down and what device they are on to a 4 digit postcode, and can serve those users with a specific creative based on their location, age, social grade and online browsing interests and activity.
Who's used it in the past?
Crimtan work with hundreds of agency partners and international brands around the world to help them exceed their digital marketing goals. Major international brands from various sectors have benefited from this advanced geog capabilities including Travel, Automotive, Finance, Retail, Property, Utilities, Entertainment, and Telecoms.
Features / Benefits
Users are constantly accessing digital content at the same time as consuming offline messages and media. Crimtan's unique system means you can target the right users, at the right time, in the right environment with the most relevant message. This eliminates wastage and strengthens your offiline activity. We can target users mobiles when they will be seeing your TV advert, or on their tablets when they will be looking at your press adverts etc. Users will see complementary messages and will massively raise awareness and drive to Point of Sale.